Mobile text: 5 reasons (MIT, 1978)

"Why should text move or change? We see at least five reasons: to convey information that itself is changing, to pace the observer, to save “real-estate”, to amplify, and to be attention getting."

Nicholas Negroponte, Richard Bolt and Muriel Cooper. Books without Pages. Proposal from the Architecture Machine Group, MIT to the Office of Information, Science and Technology, NSF. Collection of David Small[MSc Thesis 1999, "Rethinking the Book", p.24]. 1978.